Metro became media partner of Swedens four biggest festivals; Way Out West, Summerburst, Stockholm Music & Arts and Popaganda which meant that it would be challenging to be consistent in our communication. The idea was to build a coherent  campaign that could also be applied to each festival. So we created Metro Music – a new concept designed to embrace music.

The work included: Concept, campaign, illustration (hand drawn leaves), photographing, retouching, production of print ads, digital ads, social media, music blog, invitation, tote bag, and units for events (Metro Music cage).

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