Metro has been the main sponsor to the Way Out West since the start and in 2012 I was involved in both the development and implementation of the campaign. My role was Creative Director and Project Manager.
Together with my team, I created a concept a marketing plan. This resulted in the idea of launching a podcast that highlighted the collaboration between Metro and Way Out West. For the advertising we picked up the pattern used during Way Out West 2012 but Metrofied it to unite the two brands and create a strong recognition.
The podcast Metro Festival include artists Ane Brun, Deportees, Lune, Sibille Attar, Korallreven and Solander. In the implementation phase I did everything from choosing and booking artists to be on set and plan episodes.